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Passionate, Personable, & Published!


Sarah Valencia

Owner + Planner behind Our Jonrah Events

I’m Sarah, the owner and planner behind Our Jonrah Events. Fueled by local coffee shops and creative design, I live for story telling exceptional wedding experiences!

My passion for event planning stemmed from reading fashion magazines and desiring to produce fashion shows as with a great interest to travel the world and plan full fledge itineraries in my student years. Aligned with my love for local, I developed a fond appreciation for Edmonton's entrepreneurial scene which led me to diverge my path and build a special events career that merged by eye for detail with my unparallel nature at event organization.  

As this year marks our coming 5th anniversary, we're honoured to have been recognized in multiple features and publications for our innovative and creative style of work including a segment on Global News Edmonton, Wedding Bells Canada, and Today's Bride. Our small, yet mighty team is readily passionate to provide our signature execution from planning, coordination, to setup and takedown services. 


Let’s talk about your wedding!

Get to know our team


Photo by Carissa Marie Photography

Rhea - Lead Coordinator

Rhea is the lead coordinator at Our Jonrah Events and oversees all of our coordination couples as with vendor management for our wedding portfolio. Her past experiences managing a venue and as an executive assistant delivers a diversify experience to handle any scenario and provide solutions to challenges at hand.  

You'll be surprised to hear that she moved here from New York for love and is also seeking out new places to enjoy and explore at her leisure. In her down time, you can find her decorating her home, loving a good DIY, and building her calligraphy business. 

Our team (from left) - Pam, Lucy, Rhea, Sarah and Celine during a wedding setup at The Enjoy Centre.


The Story Behind "Jonrah"

It all began when I realized my husband’s name, Jon Jon and my name, Sarah formed “Jonrah” and sounded like a real word- genre. I was smitten with this new found pun and a correlated definition that was defined as

a category of artistic composition, as in music or literature, characterized by similarities in form, style, or subject matter.

Jonrah quickly became #OurJonrah when we tied the knot and planned our wedding in six short months.

When it came to choosing a name for the business, adding Events to Our Jonrah was a natural extension of the name and provided an overarching reflection to my business; capturing a unique love story of two individuals, but also creating weddings defined like its own artistic category to be recalled and looked back on.


To thoughtfully plan and create memorable
events with my clients.

Beliefs & Values


To be an evolving brand with a creative approach in providing solutions to planning services and products. 


to exceed your expectations and strive for reviews that you want to give

to be giving of our knowledge and also support of charity

choosing to uplift local where
possible and nurture strong vendor relationships


to provide educational and inspirational content across our business


to deliver an honest moral to our work

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"I don't know where to begin except to say that my wedding couldn't have happened without Sarah and Alex at Our Jonrah Events."

 I couldn't recommend them more highly. I'm not an organized person at the best of times, so when it was time to start wedding planning, I knew I needed help. Sarah was there. She was supportive, professional, and had lots of insider knowledge/connections in the Alberta wedding industry. Then COVID-19 came. Our plans changed from summer 2021 to summer 2022. Sarah supported us in all of our plan changes - connecting with our vendors and getting everyone on the same page. HUGE stress relief. THEN our plans changed again - back to Summer 2021, with 32 days to plan the wedding. Again, Sarah was there - bringing the whole vendor team with her. Our backyard wedding turned out absolutely perfect! Sarah brought in Alex to help out. Between the two of them, everything was so tailored to my husband and my COVID-19 comfort level (on the cautious side), style, and personalities. Investing in Our Jonrah Events saved my sanity throughout the whole wedding process. I could not recommend more.

-Becca + Steve, 2021 

My top venue choices

Alchemy Bar

The Enjoy Centre

Photographers I love working with

Woodland Photography

B. Grace Creatives

Laurie K Jensen

Local brands I adore 

Poppy Barley

Edify Magazine

Red Ribbon Boutique


Ready to know more?
Contact us to set up a time to meet and discuss your event!
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