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Passionate, Personable, & Published!


Sarah Valencia

Owner + Planner behind Our Jonrah Events

Hi! I’m Sarah, the owner and planner behind Our Jonrah Events. In 2018, I married my husband, and shortly after, Our Jonrah Events was born!

My passion for events and planning started young. I always loved to attend weddings and third wheel my parents even when I wasn’t invited. When it came to my career, I have a fashion and event management background. This led to opportunities in retail grand openings, hospitality and managing banquets, and creating corporate events to host VIP guests.

Planning gets my creative engine going and I absolutely love to bring wedding visions to life. I believe that your love story should be reflected in the details of your wedding and I’m here to provide a stress-free and fun journey you can look back on. With over 10 years of experience, I am always looking out for you to ensure that nothing is missed. 

Going into our fifth year of business, we've gained multiple features and publications for our innovative and creative style of work including a segment on Global News Edmonton, Wedding Bells Canada, and Today's Bride. We've also grown to a small, but mighty team that can provide a seamless experience from planning, coordination, to setup and takedown services. 


Let’s talk about your wedding!

Get to know me

I've been in the wedding industry for

over 10 years; from working as an assistant, bridal consultant, catering, and now my own business.

I'm a fur mama to

2 dogs - Latte & Butter, a 3 year old cockapoo and 2 year old Austrialian Shepherd/Blue Heeler. They keep me on my toes.

Unexpected venues I love are

local restaurants like DOSC, Glasshouse Bistro, and The Parlour.

I have a degree in

Fashion & Marketing with a certificate in Event Management

The shortest wedding I planned was

3 weeks due to a sad story in the family where they held a very intimate ceremony and reception but I have turned around a full wedding plan in 5 months.

I love weddings because

of the memories made and the people I get to celebrate from all walks of life.

My favourite destination has been

New York for the upbeat & trendy city life or Bali for the laidback, vibrant, and cultural explorations.

My inspiration comes from

travelling, arts, design, & culture - I love reading lifestyle blogs and magazines.

I love meeting people at

local coffee shops & bakeries, Edmonton is full of gems.


The Story Behind "Jonrah"

It all began when I realized my husband’s name, Jon Jon and my name, Sarah formed “Jonrah” and sounded like a real word- genre. I was smitten with this new found pun and a correlated definition that was defined as

a category of artistic composition, as in music or literature, characterized by similarities in form, style, or subject matter.

Jonrah quickly became #OurJonrah when we tied the knot and planned our wedding in six short months.

When it came to choosing a name for the business, adding Events to Our Jonrah was a natural extension of the name and provided an overarching reflection to my business; capturing a unique love story of two individuals, but also creating weddings defined like its own artistic category to be recalled and looked back on.


To thoughtfully plan and create memorable
events with my clients.

Beliefs & Values


To be an evolving brand with a creative approach in providing solutions to planning services and products. 


to exceed your expectations and strive for reviews that you want to give

to be giving of our knowledge and also support of charity

choosing to uplift local where
possible and nurture strong vendor relationships


to provide educational and inspirational content across our business


to deliver an honest moral to our work

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"I don't know where to begin except to say that my wedding couldn't have happened without Sarah and Alex at Our Jonrah Events."

 I couldn't recommend them more highly. I'm not an organized person at the best of times, so when it was time to start wedding planning, I knew I needed help. Sarah was there. She was supportive, professional, and had lots of insider knowledge/connections in the Alberta wedding industry. Then COVID-19 came. Our plans changed from summer 2021 to summer 2022. Sarah supported us in all of our plan changes - connecting with our vendors and getting everyone on the same page. HUGE stress relief. THEN our plans changed again - back to Summer 2021, with 32 days to plan the wedding. Again, Sarah was there - bringing the whole vendor team with her. Our backyard wedding turned out absolutely perfect! Sarah brought in Alex to help out. Between the two of them, everything was so tailored to my husband and my COVID-19 comfort level (on the cautious side), style, and personalities. Investing in Our Jonrah Events saved my sanity throughout the whole wedding process. I could not recommend more.

-Becca + Steve, 2021 

My top venue choices

Alchemy Bar

The Enjoy Centre

Photographers I love working with

Woodland Photography

B. Grace Creatives

Laurie K Jensen

Local brands I adore 

Poppy Barley

Edify Magazine

Red Ribbon Boutique


Ready to know more?
Contact us to set up a time to meet and discuss your event!
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