event planning

Curating a Holiday Workshop

As I was driving to work one day, a workshop vision came to mind. I didn’t want to just create a workshop where people come to partake in a craft and leave, I wanted them to have an experience and enjoy their time with all those present.

Edmonton Floral Hoop Workshop

With ideas running in mind, I connected with Anita from Florals by Anita and together we partnered on our first workshop. I love planning with a touch of wedding to it. I believe people look forward to weddings because it is an experience in itself- the intimate sharing of two, personalized details, pretty elements, and a joyous atmosphere to celebrate and be in. Likewise, I wanted to incorporate aspects of this into our Holiday Floral Hoop Workshop.

As divine timing would have it, the Foundry Room was transitioning to a new space and we were able to host the last workshop ever in their previous location. The industrial setting, cement walls, raw brick look, and one off decorative items made for a blank canvas for us to envision and build upon.

With Laurie K. Jensen on board for photography, we were able to have beautiful photos taken and also allow for guests to take selfies and group photos infront of our styled photo wall. In fact, the space was so interactive that our guests started to take photos in unplanned areas as well.

Wedding Favours

Working with Bubble Bath and Soap Co., we created custom body scrubs with our labels on it and had guest names written in script by Rabbit Loops Calligraphy. Guests loved the personalization and being able to have a gift to take home. I personally am not a fan of swag bags with multiple coupons and minimal exposure, so I rather partner with 1-2 vendors and create something of value and sentiment.

To keep it sweet, we had Glaze Dessert Bar provide their holiday angel wings and I curated a do-it-yourself hot chocolate and tea station for guests to enjoy.

Edmonton Floral Hoop Workshop

Though the workshop was a huge success and we received wonderful feedback, it wasn’t without its challenges. I learnt through this experience that just like with wedding RSVPs, guests are last minute in purchasing their tickets. This was discouraging at first because we needed to guarantee a certain amount of funds for the event to proceed. As well, knowing our numbers in advance would help us to be able to confirm details of this event sooner and better inform participating vendors.

Also, my initial vision was having a 2 in 1 workshop, where you would create your floral hoop and have professional photos taken and received, but in planning and reviewing logistics, we realize that focusing on the floral workshop would be best and having an opportunity for a photo would be secondary as many people would opt to take photos on their own phones anyways. Thus, a learning lesson in itself and allowed me to gain a perspective from the lens of a photographer and the green thumb of a florist.

If you want to go fast, go alone. If you want to go far, go together. -African Proverb

Edmonton Floral Hoop Workshop

I would like to thank you all those who attended and participated. I am so thrilled to have had all of you on board and I look forward to the next event!

Check out our Valentine’s Galentine’s Eat + Floral Workshop coming up on February 16!

Making of a Grand Opening

Edmonton Grand Opening

This grand opening was the first sponsored event by Our Jonrah Events. In putting this event together, it also propelled OJE to move forward by spinning out more ideas and connecting with the industry further. Though it wasn’t initially a highlight, it did remind myself of working in retail management and assisting with grand openings. The most memorable was not only planning and executing a VIP event, but also hosting and emceeing it with a colleague. I was young in my career then, but being able to look back and recall those memories is very rewarding.

This event also allowed me to pull together some resources and contacts I’ve had while planning my own wedding. I love how the events industry is so interconnected and how diversify a vendor’s portfolio can be.

In the making of this grand opening, we really want to highlight the transformative branding, look, and services Beauty Hour has to offer. The family based team behind the company had put so much effort and time into curating a new space and the event had to uplift that!

A lot of behind the scenes brainstorming and reasoning don’t often get shared, but I do want to point out some ideas that worked well for Beauty Hour’s grand opening.

Branded Balloons

Branded Event Balloons

Incorporating Beauty Hour’s new logo and colour allowed for the extension of the brand to make a pop (no pun intended), and provide visual appeal to the intimate space. Visually it raises the eye to look higher and having them dispersed throughout the room drew the attention to the different features and areas that were prepared. Balloon Source was an amazing supplier and they had just released doing vinyl logos a couple of weeks prior to this event - we are thankful they were able to make this happen.

Local Giveways & Influencers

Besides OJE, the managing partner of Beauty Hour was able to find fitting businesses to supply prizes to be won from the beauty and health industry. This allowed for cross promotion and also showed the collaborative nature of Beauty Hour. Plus, who doesn’t love attending events with prizes to win?

We had also drafted a list of influencers to target and invite. Unfortunately the scheduling of this event didn’t work out for most, but it would’ve been a great way to get the word out to a relevant target market.

DIY Photobooth

Photowall

Chloe, a fellow event coordinator in the making did a fantastic job designing and making the photo wall and props. A fun, yet interactive way for people to share where they are at and show off their new nails if they snatched a complimentary spot at the grand opening! It was wonderful to see all the people using the station and having the wall at the back of Beauty Hour immediately allowed guests to spot it as they walked in.

Overall, I am so thankful for this experience and to be able to work alongside a fellow boss babe, Galee. I look forward to our future efforts together and seeing Beauty Hour grow. If you haven’t been to the new store yet, be sure to do so!

Find out more about Beauty Hour at their website!

Read about how Our Jonrah Events started here.