vendor acquisition

Curating a Holiday Workshop

As I was driving to work one day, a workshop vision came to mind. I didn’t want to just create a workshop where people come to partake in a craft and leave, I wanted them to have an experience and enjoy their time with all those present.

Edmonton Floral Hoop Workshop

With ideas running in mind, I connected with Anita from Florals by Anita and together we partnered on our first workshop. I love planning with a touch of wedding to it. I believe people look forward to weddings because it is an experience in itself- the intimate sharing of two, personalized details, pretty elements, and a joyous atmosphere to celebrate and be in. Likewise, I wanted to incorporate aspects of this into our Holiday Floral Hoop Workshop.

As divine timing would have it, the Foundry Room was transitioning to a new space and we were able to host the last workshop ever in their previous location. The industrial setting, cement walls, raw brick look, and one off decorative items made for a blank canvas for us to envision and build upon.

With Laurie K. Jensen on board for photography, we were able to have beautiful photos taken and also allow for guests to take selfies and group photos infront of our styled photo wall. In fact, the space was so interactive that our guests started to take photos in unplanned areas as well.

Wedding Favours

Working with Bubble Bath and Soap Co., we created custom body scrubs with our labels on it and had guest names written in script by Rabbit Loops Calligraphy. Guests loved the personalization and being able to have a gift to take home. I personally am not a fan of swag bags with multiple coupons and minimal exposure, so I rather partner with 1-2 vendors and create something of value and sentiment.

To keep it sweet, we had Glaze Dessert Bar provide their holiday angel wings and I curated a do-it-yourself hot chocolate and tea station for guests to enjoy.

Edmonton Floral Hoop Workshop

Though the workshop was a huge success and we received wonderful feedback, it wasn’t without its challenges. I learnt through this experience that just like with wedding RSVPs, guests are last minute in purchasing their tickets. This was discouraging at first because we needed to guarantee a certain amount of funds for the event to proceed. As well, knowing our numbers in advance would help us to be able to confirm details of this event sooner and better inform participating vendors.

Also, my initial vision was having a 2 in 1 workshop, where you would create your floral hoop and have professional photos taken and received, but in planning and reviewing logistics, we realize that focusing on the floral workshop would be best and having an opportunity for a photo would be secondary as many people would opt to take photos on their own phones anyways. Thus, a learning lesson in itself and allowed me to gain a perspective from the lens of a photographer and the green thumb of a florist.

If you want to go fast, go alone. If you want to go far, go together. -African Proverb

Edmonton Floral Hoop Workshop

I would like to thank you all those who attended and participated. I am so thrilled to have had all of you on board and I look forward to the next event!

Check out our Valentine’s Galentine’s Eat + Floral Workshop coming up on February 16!